Marketing for a New Attention Age
Attention is the new meta variable.
Based in Honolulu, Attention Lab Marketing was launched in 2026 on the belief that the foundation of marketing has fundamentally shifted, from “big ad campaigns” to continuous, iterative organic content.
Since 2010, digital media, search, and social have matured. Content distribution has also evolved: traditional advertising is losing impact, broadcast media and even follower-based feeds are in decline, and the interest-driven algorithm is on the rise.
Attention Lab was created for this new attention age with a belief that modern marketing can be better than an agency pitch, followed by huge production costs and massive media buys - only then knowing if your message resonates. Attention Lab leverages the interest-driven algorithm as the starting point, to convert audience behaviors into brand breakthroughs - at the intersection of value, curiosity, and connection.
-James Andrews, Founder
About Us
Get our Attention
Services
Start with Attention. End with Impact.
Attention Lab’s mission is to build stronger brands via a strategic organic content foundation, generating better reach, authenticity, connection, and impact. Powered by value-centered content, and harnessing the interest-led algorithms to grow reach, Attention Lab builds content runways whereupon traditional public relations, advertising, media buying, and brand building can take flight.
Based in Honolulu, Hawaii, Attention Lab provides marketing consulting and freelance services, including content coaching and marketing consulting, content production, website design and social media channel management, media planning, advertising, public relations, and more. We help our clients take flight in this new digital era, where attention is the meta variable.
How We Get Attention
Social, Web, and Public Relations
Attention is earned, not bought. We work with clients on social media channel creation, curation and management, website design and optimization, and other “owned” and “earned” media efforts to win more attention for their brand across organic channels. Content is king - and serving it up where your audiences are is queen.
Creative Development & Content Strategy
Hypothesize. Test. Capture. We turn cultural signals into scalable content strategy by discovering what works and amplifying what matters. Attention Lab strategizes, coaches, and creates iterative content, at scale, to build big campaigns - not the other way around.
Brand & Product Amplification
We don’t chase attention — we understand how it moves. In the attention age, audiences tell us exactly what content works and what falls flat. Attention Lab looks beyond followers/impressions to leverage true engagement, evaluating strategic organic content and amplifying the cream of the crop across digital and traditional media.
Get in Touch
Interested in working together? Want to discover where curiosity meets connection? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!