Marketing Innovation for the Attention Age
Attention is the new meta variable.
Attention Lab Marketing is a Hawaii-based strategic branding consultancy and marketing agency, founded on the premise that marketing has fundamentally changed from “big ad campaigns” to continuous iterative content. Content distribution has also evolved: advertising is losing impact. Broadcast and follower-based feeds are out. The interest-driven algorithm is in.
Attention Lab was created for the new attention age. We believe in turning audience behaviors into brand breakthroughs, at the intersection of value, curiosity, and connection.
About Us
Get our Attention
Services
Start with Attention. End with Impact.
Our mission at Attention Lab is to build stronger brands through reach, authenticity, connection, and impact. We believe in the power of strategic organic content and algorithm-led distribution as the center of the new marketing universe, paving a path for public relations, advertising, media buying, and brand building.
Based in Honolulu, we provide marketing consulting and agency services to clients across Hawai’i and beyond, helping to bring them into a new marketing era, where attention is the new meta variable.
How We Get Attention
Earned Attention: PR, Web, Social
Attention is earned, not bought. We work with clients on website design and optimization, social media channel creation, curation and management, and earned media efforts to reinforce their brand across all “owned” and “earned” channels. If content is king, serving it up where your audiences are is queen.
Creative Development & Content Strategy
Hypothesize. Test. Capture. We turn cultural signals into scalable content strategy by discovering what works and amplifying only what matters. We strategize, coach, and create iterative content at scale to build big campaigns - not the other way around.
Brand & Product Amplification
We don’t chase attention — we understand how it moves. In the attention economy, audiences tell us exactly what content works and what falls flat. Attention Lab is looking beyond impressions to leverage true engagement, evaluating strategic organic content and amplifying the cream of the crop across digital and traditional media.
Get in Touch
Interested in working together? Want to discover where curiosity meets connection? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!